Affiliate Marketing

What is Search Engine Marketing (SEM)?

SEM or Search Engine Marketing (also known as Search Marketing) is the process of getting traffic from search engines either organically (i.e. free) or paid (i.e. through advertising). SEM has two main pillars: SEO (Search Engine Optimization) and PSA (Paid Search Advertising). SEO is the way to get free traffic from search engines and Paid search ads is the process of paying for your ads to appear on search engine results pages. What is the main goal of Search Marketing? The overall goal of SEM is to increase visibility in search engines......

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