Content Writing / Marketing


What is Search Engine Marketing (SEM)?

SEM or Search Engine Marketing (also known as Search Marketing) is the process of getting traffic from search engines either organically (i.e. free) or paid (i.e. through advertising). SEM has two main pillars: SEO (Search Engine Optimization) and PSA (Paid Search Advertising). SEO is the way to get free traffic from search engines and Paid search ads is the process of paying for your ads to appear on search engine results pages. What is the main goal of Search Marketing? The overall goal of SEM is to increase visibility in search engines......

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How Long Does It Take to Rank in Google?

What does it take to rank in Google and how long do you have to wait before you hit one of the top positions? There is no magic formula for ranking a website in Google neither there is anyone that can tell you how long it will take to get to the first pages. From experience though, there are some factors that play an important role and this is what I will try to explain in this article. Factors affecting the time needed for a website, blog or post to rank in......

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What Is Search Engine Optimization And Why Is It Important

Search engine optimization is nowadays more important than ever and it is necessary for every webmaster to understand the true meaning of SEO as well as the potential it creates for every business. What is SEO? Search engine optimization or SEO in short is a set of rules that can be followed by website (or blog) owners to optimize their websites for search engines and thus improve their search engine rankings. In addition, it is a great way to increase the quality of their websites by making them user- friendly, faster and......

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