How Link Building Helped Defend Hosting Provider Grow 35% in 3 Months
This hosting provider came to us as a medium player in a highly-competitive market. They were struggling to differentiate themselves from the larger competitors in their space like GoDaddy and HostGator.
The client had limited marketing resources, which meant that Junto would be their primary marketing team for the course of this campaign.
Our competitive research uncovered a massive opportunity to target individuals who were searching for information about DDoS attacks, a technique commonly used by hackers to target a single online service that can be attributed to 1/3 of all website downtime.
Over 10,000 people were searching for information on DDoS attacks every month. Yet, none of the major competitors were writing content to serve this market.
We decided to first focus on repositioning. Rather than directly compete with massive competitors like GoDaddy and HostGator for generic terms like “website hosting”, we instead narrowed their focus to target search phrases revolved around “secure website hosting”. We set up a comprehensive SEO foundation to better target the search phrases that their most likely customers were actively searching for.
After identifying these high-value search phrases, we revised title tags, meta descriptions, and inlinks to better target these keywords. Next, we jumped to technical SEO implementation. We optimized image file sizes and set up browser caching to improve their site load speed and user experience. We fixed broken backlinks to recover lost website authority. We de-indexed their lowest quality website content to maximize emphasis on their highest performing pages.
Premium Content Development
At SEOlogism, our content strategy is centered around quality over quantity. A 2016 study by Backlinko revealed that the average word count of first-page Google results is 1890 words. We believe that the best way to drive results is to write high-quality, long-form content that employs proven methods to drive more social media shares and links from other websites.
We decided to create a long-form article sharing expert insights on how to prevent DDoS attacks from taking down your website. We worked with our team of writers to produce the article in a way that would both be easily digestible to readers and rank well in search engines.
The same study by Backlinko revealed that the total number of referring domains (or unique websites linking to your website) is the factor that is most strongly correlated with high search rankings. As such, we spent the remainder of the campaign focusing getting other relevant, high-quality websites to link back to this article.
We started conversations with 1,000 authoritative bloggers in their space who had written similar content or linked to similar content in the recent past. We shared the article with these bloggers and encouraged positive respondents to link back to the article.
Over the course of 3 months, we promoted this premium article to 1,000 bloggers in their industry. This outreach directly resulted in 43 total backlinks from 15 different websites, and dozens of additional social media shares. This article is now the 4th highest performing page on their site, with 700 reads per month and an average time on site of 4 minutes.
Over the course of the 3-month campaign, we increased organic traffic by 55.9% from 2,831 visitors per month to 4,413 visitors per month.
More importantly, total website traffic grew by 35.6% during the course of this campaign.
If we accomplished this with minimal additional marketing resources, then imagine what we could do for you.