How we started
SEOlogism started working with Travelizon in September of 2016.
Travelizon.com, an incredibly talented, tight-knit team of luxury travel professionals, reached out to SEOlogism to expand their digital presence into organic search. They service over 20 countries in 4 continents, but didn’t rank on the first page of Google for a single keyword.
Throughout the first five months of the campaign, growth was slow. We continued to remind ourselves and the Travelizon team that SEO takes time.
It’s an investment and an effective one if you “trust the process”; it’s a common phrase we use.
The SEO strategy we used
Within the first five months, we saw significant traction on Bing, a lagging indicator that movement on Google was on the horizon. This movement was important for us, as we knew the Google change was going to come soon.
SEOlogism’s strategists suspected that Google had ‘sandboxed’ the site, keeping it out of competitive rankings due to its relative adolescence. As Month Six began, the high authority link building efforts throughout the first five months helped Travelizon’ on-site/off-site authority surpass the impact of its relatively young age as a site.
Travelizon was released from the ‘sandbox’ due to Google recognizing the authoritativeness of the site’s on-site and off-site SEO – a product of our partnership and guidance with the company. From that moment forward, the site has seen significant growth that has contributed to a holistic scaling of the Travelizon organization.
Results and ROI
848% Increase in Total Keywords on Google
In 12 months, the total number of ranking keywords increase by over 848%. Travelizon began their SEOlogism partnership with 945 total keywords ranked on Google. By the one-year mark, the site was ranking for an incredible 8,010 keywords.
Increased Total Search Engine Organic Traffic by 544%
Arguable the most important metric of success for an SEO campaign is the increase in organic search traffic. By implementing a SEO campaign designed by our strategists, the travelizon.com site increased annual organic traffic by 544%, cementing its position on Google and securing a long-term future of search engine traffic and revenue.
277% Annual Return on SEO Investment
At the end of the day, SEO’s biggest job is to generate a net positive return on investment. At SEOlogism, we track ROI in every campaign, so you can conveniently understand how much revenue organic search traffic is generating. For Travelizon, we tracked a 277% net-positive position within the first 12 months of our partnership.
7,065 New Keywords Ranked
With the thematic keyword research and approach we take at SEOlogism, our customers rank for much more than our target keyword phrases. For Travelizon, although we only targeted 100 specific keywords, the global footprint of our SEO work increased their total keyword rankings by 7,065 brand new keywords. That means Travelizon is ranking for 7,065 searches that they were not ranking for before joining SEOlogism.