Vacatravel.com is a tourism company having trouble with the online strategy it had put in place. It was very clear that digital marketing was not working for them the way they wanted it to. They had to do something about it, so they approached a capable company – SEOlogism
SEOlogism, an SEO company with overall mastery of the internet looked into ways of changing the situation for their client. After an extensive study of the problem, the company came up with strategies that they believed would help their clients.
What they did
Some of the strategies included:
- Thorough research on Miami Travellers’ background and ventures – This was necessary to understand the very business that their clients are involved in and find the best moves to put in place.
- Improve the website content – maximizing the different website content to meet the requirements for effective search engine optimization was also key. They considered the fact that the information had to be unique and of high quality if they had to stand out from the crowd of other tourism sites.
- Extensive keyword research – effective keywords to put the website on the map also needed to be considered. Fatbit understood this, which made it easier to design other aspects of the SEO strategy.
After a successful execution of the new strategies, there was an increase in the number of visitors per day and consequently increased brand awareness. This had the effect of increasing the number of potential customers who were willing to use the services of Miami Travellers. Actually the number of visitors per day rose by over 40%.
The strategies employed by SEOlogism not only increased the number of visitors per day, it also increased the number of visitors who returned the website. The regular visits could be attributed to the strategically chosen keywords.